Direct mail advertising is sent to FSS customers who have done which of the following?

Direct mail advertising effectively targets customers who have voluntarily signed up to receive information. This indicates a level of interest from the recipients regarding the services offered, making them more likely to engage with future promotions and content. When individuals opt in to receive information, they express their consent and desire to learn more about the available offerings, which is essential for effective marketing strategies.

On the other hand, choices related to employee benefits, purchasing event tickets, or attending meetings do not inherently signify a desire to receive ongoing promotional materials. While these actions may indicate a connection to the services, they do not provide the same level of engagement as someone who has explicitly opted in for updates. Therefore, the focus on voluntary sign-ups aligns with best practices in marketing, ensuring that the audience is genuinely interested in the content being shared with them.